Sunday, 11 August 2019

On sales on souls


The funny thing is that for months I ignored the wine sitting downstairs unless there was a problem which when you consider the cuve was leaking and the heatwave and chapeau losing air there was frequently enough but even then I didn't regard it as ‘wine’ it was just there and we would take glasses from the tap and it was OK because it tasted like what it was: a basic red made in a shed with no running water fermented in plastic and exposed to plenty of air because we didn’t know about ouillage so there wasn’t much length but it did it must be said and others did say it had a delicate nose. 

But then we bottled and suddenly it wasn’t a worry it was wine it was a product and not only that but stock: a shed full of more wine than we ever had stacked quietly after the rush that is bottling on a pallet and in caisse and on the shelf there was wine  e v e r y w h e r e  it felt so much and we made it and it was ours and it was wine and now it also looked like wine and we brought it everywhere here this is it, here it is and we felt very rich. We weren’t of course rich, still aren’t, we are this year more poor than any year before, but we were rich in wine and in spirit and when we felt bad we could drink and this year has been very hard so we drank and anyway it wasn’t for sale, never considered it would be for sale because we made it for fun and for friends and for us and so we drank and we didn't count had never counted never knew never will know how many bottles we drank or made.

But then someone wanted to buy it and suddenly we started counting and stopped drinking and stopped giving because someone actually wanted to buy it and this was a surprise and at first we thought maybe a joke and because here was someone who I repeat wanted to BUY it and he wasn’t a fool nor family nor sympathetic friend this was business based on taste and we couldn’t believe it and just like that something had changed: the wine was no longer just for us for fun but a product for SALE and this goes to your head and like I said we started counting. Now it had a label and people saw it and they wanted it and it was us that had it and if we drank it then it would be gone and we were no longer naive and rich now we knew it had worth outside of us but suddenly poor, saving and stretching and weighing and questioning was this occasion worthy to drink it, was it enough, because somehow after that first hundred sold it just went on from there and suddenly there could  never be enough until but for the box of six and the magnums for us and for fun and for friends and a small stock waiting in the dark for next year it’s all gone and 
there we were in our shed full of stock and we felt so rich and that we had so much.




(Thanks to Florence for the photo of our wine on a shelf in her new shop).



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